What can carry the brand
The surround and internal dressing are printed and specified to your brand guidelines rather than a fixed house style.
In practice that means the guest sees your campaign as the backdrop to their own photo. Beyond print, the dressing inside the globe — props, colour of medium, what is on the floor — can be aligned to the campaign, which is what separates a branded globe from a globe with a logo on it.
- ❄Printed or branded internal backdrop
- ❄Branded external skirt
- ❄Printed literature
- ❄Event signage
- ❄Exact artwork dimensions, accepted file formats and colour profile are confirmed with the print specification for your build rather than published here
Artwork lead times
Branding is the element with a real lead time. The working lead time for a fully branded install is four to six weeks from confirmed brief.
Quotes are issued within 48 hours, but print does not compress. Where a campaign date is fixed and immovable, lock artwork first and treat everything else as flexible.
- ❄For customised branding, allow a minimum of three weeks before the event for artwork approval, sign-off and printing
- ❄Late artwork restricts the options — where bespoke print cannot be produced in time, standard GlobeHire theming has to be used instead, which can reduce the intended branded impact
Mechanics that suit the format
Prize games and spend-and-win mechanics work well because the globe already produces a queue of engaged, waiting people.
Two globes in the range are built around a game rather than a scene: the Golden Ball globe, where one hidden golden ball among thousands of coloured ones decides a prize, and the Cash Grabber globe, where a guest grabs swirling vouchers or printed notes in a timed session. Both convert a photo attraction into a measurable participation mechanic.
The Golden Ball versus Cash Grabber guide compares the two directly if you are choosing between them.
Data capture, done proportionately
A QR or hashtag board beside the entry gives you countable signal without turning the queue into a form.
Anything more intrusive than that needs its own staff member and its own privacy notice. Decide early whether the activation's job is reach or data, because the two want different queue designs.
What to measure
Groups through the globe, shares and mentions attributable to the entry board, participation rate on any prize mechanic, and dwell around the pitch.
Since throughput tops out at roughly 20 groups an hour, forecast realistically: an eight-hour activation is a low-hundreds sample of deeply engaged people, not a mass-reach medium. Its value is the photo that leaves with them.
Cost drivers for branded builds
Giant snow globe hire starts from £1,395 plus VAT, and branded activations move on print scope, run length, crewing, travel and extras.
The commercial detail — what is included, how quoting works and what changes the figure — is set out in full on the brand activation hire service page.