An Easter trail finale for a retail destination
The reward stop at the end of a two-week family Easter trail, themed in pastel blossom.
- Globe
- Easter Globe
This is an illustrative install format showing how the globe is typically planned and run. It is not a record of a specific client project; venue details and results are not shown until genuine, approved project write-ups are available.
What did the client want to achieve?
Give an existing Easter trail a photo-led finale families would complete the route for and share afterwards.
What was the starting situation?
The trail was a sticker sheet with checkpoints around the centre. Completion rates were mixed and there was nothing at the end worth photographing.
What were the challenges?
The constraints that shaped how the activation was designed and run.
- Session length had to clear a school-holiday queue while still producing a usable photo
- The finale position had to sit at the trail's last checkpoint, not the busiest unit
- Twelve consecutive open days including weekdays and weekends
- Blossom media needed to look identical on day 12 as on day 1
Our approach
We made the globe the reward rather than another checkpoint, then trimmed session length so peak-hour queues kept moving without families feeling rushed out.
The solution we delivered
An Easter-themed globe with a 5ft golden bunny, pastel eggs and cherry-blossom media, dressed with trail-branded backdrop and signage, crewed across all twelve open days.
The brief in full
The destination wanted to extend its Easter trail beyond a sticker sheet with a photo-led finale families would share. The globe sat at the trail's last checkpoint, so sessions had to be short enough to clear a school-holiday queue while still giving each family a usable photo.
What we supplied
- Easter theming with 5ft golden bunny and pastel eggs
- Blossom media, gathered and reused between sessions
- Trail-branded backdrop and signage
- Weekday and weekend crew cover
What happened during the process?
From first site visit to hand-back, in the order it ran.
- 1Trail mappingWalked the trail route with the marketing team and placed the globe at the final checkpoint.
- 2Theming designPastel blossom scheme, bunny prop and trail-branded backdrop signed off before install.
- 3InstallBuilt and dressed ahead of the first holiday weekday.
- 4OperateShorter peak-hour sessions, blossom swept and reused between groups, crew cover on weekdays and weekends.
- 5Daily resetMorning dressing and media check so the finale looked new every day.
- 6De-rigStripped after the final trail day.
Products, materials and services used
Everything specified for this project, including consumable media and crewed services.
- 3.5m walk-in globe with pastel Easter dressing
- 5ft golden bunny prop and oversized pastel eggs
- Cherry-blossom petal media, gathered and reused
- Trail-branded backdrop print and checkpoint signage
- Queue barriers and family seating
- Weekday and weekend crew cover
How long did it take?
Lead times and durations for a typical install of this format.
- Enquiry to quote
- Under 48 hours
- Booking lead time
- Approx. 6 weeks
- Install
- 2–3 hours including dressing, before opening
- Run
- 2 weeks, 12 open days
- De-rig
- Around 2 hours
What shaped the cost?
A two-week run priced at a residency rate rather than daily hire. Theming props and the trail-branded print were the main add-ons; reusing the blossom media rather than replacing it kept consumable costs flat across the twelve days.
We quote every project individually rather than publishing rates. Send your dates and venue for a tailored figure within 48 hours.
What problems came up, and how were they solved?
Every project throws something. These are the issues met on site and the fix that resolved each one.
Problem: Weekday mornings were quiet while weekend afternoons overran.
How we solved it: Session length was set by time of day rather than fixed for the run — longer, calmer sessions midweek, tighter ones at weekend peaks.
Problem: Petals scattered beyond the stage and looked thin by mid-morning.
How we solved it: A sweep-and-return step was added to the reset between groups, keeping the density consistent without topping up.
Problem: Families reached the finale without their completed sticker sheet.
How we solved it: Signage at the previous checkpoint was reworded, and the crew was briefed to admit families either way rather than turn anyone away.
Before and after
What changed between the site as we found it and the site as it ran.
| Aspect | Before | After |
|---|---|---|
| The trail | A sticker sheet with no finish line. | A photo-led finale families completed the route for. |
| Peak-hour queues | Unpredictable waits at the busiest checkpoint. | Session length tuned by time of day to keep the queue moving. |
| Easter theming | Standard seasonal dressing. | A dedicated pastel blossom set built for photography. |
How this format could look
Reference images showing how a similar installation can be built, dressed and operated in a comparable space.
What made it work
The parts of this format worth copying if you're planning something similar.
Make it the reward, not another checkpoint
Positioning the globe at the trail's finish gave families a reason to complete the route, and gave the destination a measurable end point.
Short sessions clear school-holiday queues
Session length was trimmed to keep the finale moving during peak hours while still giving each family a usable photo.
Blossom media is gathered and reused
Petals are swept back between sessions, which keeps the effect consistent through a twelve-day run without constant top-ups.
Plan your version of this
Send your venue, dates and objective. We'll confirm whether this format fits your site and come back within 48 hours with a tailored quote.